Tweetledee Tweetledumb U.S. President Donald Trump’s use of Twitter is a daily topic of discussion across traditional and social media channels. White House correspondents regularly ask press secretary Sean Spicer about what and why the President is tweeting. And Trump has, on several occasions, targeted specific companies with negative tweets. Thomas Watson of the Ivey Business[…]
Linda Smith discusses the principles that should guide you beyond the first 24 hours of a crisis.
The Crisis Plan Covers Day 1 Most corporations, institutions or associations have a crisis plan. This serves as an organizing principle and sets out priority actions – especially for the first few hours of a crisis and certainly assists over the course of the first day. Many crisis situations resolve themselves in 24 hours. But[…]