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Month: January 2017

Brand vs Reputation

Understanding Brand and Reputation

Posted on January 9, 2017December 9, 2020 by smithcom

Brand versus Reputation – is there a difference? Well, a simple way to think about this may be that you create your brand. By contrast, you earn your reputation. Brands are inspired by a promise which is carefully crafted to connect with an audience. It’s largely expressed by logos and marketing campaigns. A brand is[…]

Posted in Reputation Management Tagged Brand, Branding, Reputation

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