Reputation Management Guide – An intro to Reputation Measurement Strategies and Considerations. Reputation measurement is a dynamic topic for many companies and most have a dashboard of indices they look at – but it may be time to re-evaluate them as most stakeholders judge companies on very human terms. It is predicted that many companies are[…]
Media Training | Smithcom As a former reporter one of my favourite parts of our business has always been media training. We teach spokespeople to get their messages across in an interview. In print – it means getting great quotes at the top of the story and in broadcast it means having messages that people[…]
A Vaccine Plan | Our path back to normal We do what we can. None of us have lived through a pandemic before and we have all learned and we have all been changed. I am thankful that a range of effective vaccines have laid out a path back to normal life and that we have[…]
By: Joanne Kearney Activist groups work hard every day to shed negative light on mining and resource development here in Canada and around the globe. And many Canadians and media outlets all too often, eat it up. But I believe they represent what is only a very small – yet vocal – minority. Rather, I[…]
Tweetledee Tweetledumb U.S. President Donald Trump’s use of Twitter is a daily topic of discussion across traditional and social media channels. White House correspondents regularly ask press secretary Sean Spicer about what and why the President is tweeting. And Trump has, on several occasions, targeted specific companies with negative tweets. Thomas Watson of the Ivey Business[…]
Brand versus Reputation – is there a difference? Well, a simple way to think about this may be that you create your brand. By contrast, you earn your reputation. Brands are inspired by a promise which is carefully crafted to connect with an audience. It’s largely expressed by logos and marketing campaigns. A brand is[…]
Linda Smith discusses the principles that should guide you beyond the first 24 hours of a crisis.
The Crisis Plan Covers Day 1 Most corporations, institutions or associations have a crisis plan. This serves as an organizing principle and sets out priority actions – especially for the first few hours of a crisis and certainly assists over the course of the first day. Many crisis situations resolve themselves in 24 hours. But[…]