media training

Media Training

Media Training | Smithcom As a former reporter one of my favourite parts of our business has always been media training. We teach spokespeople to get their messages across in an interview. In print – it means getting great quotes at the top of the story and in broadcast it means having messages that people[…]

Challenge or Opportunity?

Mining: A Reputation Challenge or Opportunity?

By: Joanne Kearney Activist groups work hard every day to shed negative light on mining and resource development here in Canada and around the globe. And many Canadians and media outlets all too often, eat it up. But I believe they represent what is only a very small – yet vocal – minority. Rather, I[…]

Trump Tweet

How to handle a Trump tweet

Tweetledee Tweetledumb U.S. President Donald Trump’s use of Twitter is a daily topic of discussion across traditional and social media channels. White House correspondents regularly ask press secretary Sean Spicer about what and why the President is tweeting. And Trump has, on several occasions, targeted specific companies with negative tweets. Thomas Watson of the Ivey Business[…]