service. experience. results.

Our Leadership

Linda Smith

Linda has worked in public relations in Canada for over 30 years, consulting to some of Canada’s best-known companies to manage their corporate reputations and build their brands. Her work in corporate reputation includes crisis communications and issues management, corporate affairs, media training and media relations.
Linda founded Smithcom in 2010 to provide high quality, specialized services to clients. Previously, she founded Fleishman-Hillard’s operations in Canada and for 17 years developed the fledgling company into one of Canada’s largest communication agencies. Linda was part of the Maple Leaf Foods crisis communications team that handled the Listeriosis outbreak in 2008 and subsequent recovery, working as a strategist and managing the media relations including acting as the day-to-day spokesperson. She is a former journalist.

Joanne Kearney

Joanne has over a decade of experience in corporate affairs, with a focus on transactional communications, issues and crisis management and reputation-building campaigns. Most recently, Joanne led all integrated communications efforts to establish and launch Canada’s newest stock exchange, Aequitas NEO Exchange, a marketplace bringing competition to the Canadian capital markets.  Joanne’s work in corporate reputation focuses on the mining, natural resources and capital markets sectors.  She has acted as a communications advisor on many of Canada’s largest mergers and acquisitions, numerous shareholder activism mandates, corporate restructurings and litigation issues.  Prior to Smithcom, Joanne was Associate Vice President at a leading, international communications firm.  Joanne sits on the Ireland Fund of Canada’s Board of Directors.

Lauren Joakim
Vice President

Lauren has deep experience in reputation management and corporate affairs, with specific focuses in the healthcare, sustainability and consumer marketing sectors. Lauren has delivered numerous award-winning, integrated programs for pharmaceutical companies, not-for-profit organizations, government, professional associations, b2b companies and consumer companies that differentiate them from competitors and drive market share by connecting them with their key stakeholders. Her career in public relations began with a mid-sized agency in Toronto before moving to a multinational agency in 2008 where she led several key accounts in the healthcare and consumer marketing sectors. She sits on the Board for the Science Teachers Association of Ontario.